The future will see “real-time entertainment” dominate fixed access networks, accounting for two-thirds of total data usage in 2018, driven largely by ubiquitous integration between smart TVs, set-tops, game consoles and streaming services,” according to market researcher Sandvine. “Web Browsing will continue be the second-largest source of traffic, partly driven by the number of mobile devices at use in the home.”
According to a survey (pdf) released Tuesday by Sandvine, Netflix has 32.3 percent of the “real-time entertainment” market share, while YouTube has 17.1 percent, Hulu has 2.4 percent, and Amazon has 1.31 percent. Those numbers haven’t changed much since last year.
“Maintaining its status as the dominant traffic category in the region, Real-Time Entertainment is responsible for over 68 percent of downstream bytes during peak period, compared with 65 percent six months ago,” Sandvine wrote in its report. “Netflix continues to be the unchallenged leader for traffic, accounting for 32.3 percent of downstream traffic during peak period.”
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